It always struck me as kind of odd that real estate commissions have historically been based on a percentage of the final sales price.

This seems particularly out of step in 2024 because it now costs agents less to effectively market homes than in years past. And with prices being higher these days, home sellers are paying more for basically the same services. That just doesn’t seem right to me.

With my flat rate listing, my fee as the listing broker is $25,000 no matter how much your home sells for.

As long as your home will sell for more than $1,000,000 you are saving money. The higher your sales price, the more you save. If your Redondo Beach home will sell for less than $1M then this program might cost you more than a percentage based agent would charge.

The reason I can offer lower rates than other South Bay agents is because I have a lower cost of doing business than the larger brokerages. I pass my savings on to my clients. It’s that simple.

And quite possibly I do more marketing than the higher priced agents. All listings include extensive media such as 3D Walkthroughs, cinematic videos, magazine quality photography and social media advertising.

The flat rate commission is paid at the close of escrow through the escrow or title company in the standard manner.

With the “new rules”, the compensation for the buyer’s agent is negotiated separately. The buyer’s agent may be by either the buyer or seller or in some instance it is split.