Instant Home Value
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JUST CURIOUS OR THINKING OF SELLING?
Scroll down to learn more about selling your home for the highest price, saving on real estate commissions, and getting the highest level of service.
PRICE AND VALUE
Automated Valuation Model
This website and others use an Automated Valuation Model (AVM) to estimate home values of residential Real Estate. It is similar to others you see online such although there are differences in AVMs. An AVM uses public data such as size and age of the home, location, room count, lot size and recent sales in order to come up with a price. It’s all about the algorithm.
AVMs are not aware of whether you have recently updated your home or if it has other desirable amenities and features like a view or pool. AVMs also do not know whether homes have deferred maintenance or if any of the comparable sales were distressed or not “arm’s length”.
Comparable Market Analysis
A Comparable Market Analysis (CMA) is based on the “comps” that agents provide to help sellers determine a home’s listing price. Unlike the AVM, the CMA uses manual input and presumably the agent actually has some local knowledge and is familiar with the homes. In other words, the human input smooths out the inconsistencies of the AVM.
Please note - that there are many software programs these days that are hybrids between the AVM and CMA yet agents present the results as if it was the old fashioned hand crafted CMA.
Appraisal
A real estate appraisal is done by a state-licensed or certified appraiser.
The appraiser compares homes similar in size, layout, and location but unlike a CMA the appraiser must follow certain industry standard guidelines. The appraisal value is often used by lenders to establish the amount of money they will lend. Appraisals are also done to settle estates or in divorces.
There are specific forms used depending on the type or loan and / or purpose of the appraisal.
The key difference is a CMA establishes a home’s price, whereas an appraisal establishes its value. The price is what you pay for something while value is what it is worth as collateral.
ONE PERCENT LISTING BROKER
IF YOU WANT TO SELL YOUR HOME FOR THE HIGHEST PRICE AND SAVE ON REAL ESTATE COMMISSIONS YOU ARE IN THE RIGHT PLACE
FULL SERVICE
DISCOUNT RATES
*certain restrictions apply - see below
Hi, I’m Ellis Posner. I’ve been selling real estate for a long time and have helped 100’s of buyers and sellers in the South Bay.
For sellers, I charge a lower commission rate when you list with me. For my buyer clients, I rebate a portion of the commission I earn.
The reason I can offer lower rates is because as an independent broker I have a very low cost of doing business. No large offices or franchise fees.
So even with the extensive marketing I do and the amount of time I devote to your transaction, the numbers add up for me.
Simply put, I pass the savings of my business model on to my clients.
When I list your home for sale, my listing side commission is only 1% for homes that sell over $1,000,000. Under $1M, there is a flat rate of $10,000.
Yes, you still have to pay the buyer’s agent and they usually get 2.5% or 3%. Even so, you save a lot of money and I’ll probably sell your home faster and for more money than the higher price agent.
All commissions are paid at the close of escrow as is customary.
ONE PERCENT LISTING
HOW MUCH CAN YOU SAVE?
THE TRUTH ABOUT COMMISSIONS
In California, any brokerage can sell the listings of any other brokerage.
Real Estate commissions are negotiable and not set by law.
EXAMPLE ONE
Selling price = $1,500,000.
You would be paying a traditional Brokerage 5% which is $75,000.
When I am your Broker, you will pay 3.5% Total Commission of which I keep 1% and the agent representing the Buyer will get 2.5%. That’s $52,500 total commission which is a $22,500 savings.
EXAMPLE TWO
Selling price = $2,500,000.
You would be paying a traditional Brokerage 5% which is $125,000.
When I am your Broker, you will pay 3.5% Total Commission of which I keep 1% and the agent representing the Buyer will get 2.5%. That’s $87,500 total commission which is a $37,500 savings.
OFFER DETAILS
For Properties under $1,000,000 sales or listing price, there is a “flat rate of $10,000 for the the listing plus the commission for the Buyer’s agent.
This offer can not be combined with any of my other special programs.
Offer effective only for listings signed after January 1, 2023.
WORLD CLASS MARKETING
HERE’S WHAT I’ll DO TO SELL YOUR HOME
All of my listings include:
Magazine Quality Photography
Drone Shots
3D Virtual Tour
Cinematic Video
Property Website
Hosted Open Houses
Floor Plans of Your Home
4 Sided Property Brochure
Neighborhood Postcards
Targeted Social Media Advertising
Syndication to Thousands of Websites
This far exceeds what other agents (who are charging a lot more) will do to market your home.
If you are thinking of selling your home, you most likely have already heard that the real estate market “shifted” mid 2022 when mortgage rates hit multi year highs that have persisted.
But many homes are still selling quickly and some even over the asking price. Why?
Marketing.
Today, more than ever, it is important to do everything possible to make sure your listing is presented in the best possible way to get the most interest and enthusiastic buyers willing. And, that’s what I do so that you you can command the highest price possible in the current market conditions which are likely to persist through 2024 and possibly beyond.
I go above and beyond how other agents bring properties to market even though I am charging you a lower commission.
And, I’m also a great negotiator because that’s a skill that really counts in any market.
